Sustained Commitment

The third key is sustained commitment. As Sir Winston Churchill once famously said, "Never, ever, ever give up!" When a person is truly, irrevocably committed to a goal, it's only a matter of time until he or she achieves the goal. Too often people give up or give in to their programs before they have achieved their goals, even when success may be close within reach. The only way to fail is to give up; "Never, ever, ever give up!"